Thursday 30 June 2016

Class notes Evolution of Music videos/notes

The invention of film and cinema brought the possibility of combining music and moving images in order to create music videos like we see them today.

Advances in technology revolutionized the way music videos are made.

This technology includes: digital effects, CGI, green and blue screens

Music videos have existed since the 1920s.
Many jazz musicians utilized this as a way to portray their music to audiences in a different way. Musicians such as Bessie Smith made short films to accompany their songs.

Early music videos focused more on live performances, including Bessie Smith's. However, modern day music videos combine live and set performances.

One of the first music videos which was considered modern was Bob Dylan's Subterranean Homesick Blues as part of the film Don't Look Back.

The emergence of pop music TV shows in the 1970s gave record industries a new platform to promote their artists. They would focus on producing short "promos". This method started to replace the old concept of live performances by putting these performances on a live TV stage in front of an audience.

Another massive breakthrough music video was Bohemian Rhapsody by Queen in 1975.
This marked the beginning of the video era. This was one of the first music videos to use visual effects and because of this it became one of the most iconic music videos ever.

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